I am not sure that we will be talking about Social Business in as little as five years

My wife is a primary school teacher and she has been pioneering a “digital classroom”.  While a lot of this has been experimental, she has seen amazing results.  Take for example, children with learning difficulties who are able to substantially advance their potential through the use of an iPad.  Not only are the kids using the latest technologies and cloud based solutions but they are also facilitating their learning through the use of social media.  This has taken their learning from being an individual experience to a collaborative experience.

We struggle to dream of what the next 5 years will hold with technology, but one thing I am sure about, is that we will no longer talk about Social Business.  The reason for this is that it will just be the way we work.  Businesses all around the world, will adopt Social Business strategies as they go through business transformation.  They funny thing is that the children of today are using these tools as part of their everyday like.

Who knows what/who will be the technology leaders in the next 5 years.  It may well be that today there is a trend which is quietly leading to the explosion of another era in technology.  Today, children are being taught and prepared for jobs which don’t even exist today.  I am starting to hear of a number of new top level (c-level) roles.  One of the main being the role of the CLO (Chief Listening Officer).  This is a person who is strategically engaged in listening to and interpreting what sentiment there is for a particular brand or group of brands.  The interpretation of this social capital will lead to better services, new products and the flex required to react to rapidly changing markets.

For readers who are interested, here is a link to my wife’s blog