Over the past few days I have been thinking about how to best quantify the size of a social network. Often when I am talking to businesses about what it takes to become a social business, they can perceive the value for a company like IBM with over 400,000 employees, but struggle to see the benefits for their business which could be considerably smaller.
Facebook has over 800 million active members, yet I only have about 100 friends. Of those 100 friends less than half of them would be active. I have been very selective in choosing my friends and I often remove friends for a variety of reasons. When I consider the size of Facebook, for me it is really only 100 people that matter.
At IBM the size of active users on Connections must come down to the number of people in my network based on my explanation of the size of Facebook, right? Well, no, the size of social business software is far greater than those just in my immediate network. Connections is about the harvesting of Social Capital and expertise identification, not just a social activity stream.